Lincoln Motor Company today showed off their new up and coming MKC Crossover base on the MKC Concept car. The MKC retained much of its winning design from the concept car and in fact i think the MKC is a winner and probably the best looking car in this new compact crossover segment where the BMW X1 dominates in the USA; and the AUDI Q3 and BMW X1 around the world. This segment a money making segment for the luxury automakers an its sure is heating up; Audi and BMW will soon have 3 new players in the field by the ending of next year; the new GLA from Mercedes Benz is set to launch next year; as well the Lexus NX which showed off its compact concept design with the LF NX, that concept is very extreme in design and probably will be the most dramatic design in the class which means lots of head turning for better or for worst; however the Lexus NX may see lots of sales as the Lexus RX does bring in lots of customers into the Lexus Showrooms; and Of there is the Lincoln MKS, which probably will be the sleeper of the bunch because of Lincoln current repetition of proving Fords remakes; the new MKZ is build on the Fusion platform and includes the Fusion drive train; and that will be the case for this MKC it’s base and build on the Ford escape platform and both will share the same engine!
Here is how Lincoln describes its new design direction which was first scene on the MKZ
Lincoln design DNA showcased in the all-new 2015 Lincoln MKC gives luxury consumers a unique, fresh, sporty option in the small premium utility segment; With low shoulders, Lincoln’s signature split-wing grille, and a unique wraparound liftgate, MKC stands out from the small premium utility crowd;Push-button transmission shift, hand-crafted leather trim and a Panoramic Vista moon roof are among the many unique MKC interior highlights;
Lincoln now does LED DRLs;
From its signature split-wing grille flanked by High Intensity Discharge (HID) headlamps to its hands-free, wraparound liftgate featuring full-width LED tail lamps, MKC’s design is a convergence of elegance, sportiness and customer-focused technology.;
Lincoln Director of Design, Max Wolff provide some comments on the design of the brands new beloved MKC:
We’re confident we’ve created an all-new vehicle that will attract new customers to the brand while meeting the expectations of long-time Lincoln drivers,”
“The execution of the new liftgate is a prime example of how a signature premium design element can create a better customer experience.”
Lincoln talks about its interior design – The luxurious interior embraces driver and passengers alike, and its new and innovative technology personalizes the MKC ownership experience. Lincoln MKC follows the MKZ sedan to become the second all-new Lincoln in as many years as the brand continues its reinvention.
Jim Farley, Lincoln Executive, once said that Lincoln was no a Luxury brand! something that I would agree with and say the same for GM, Cadillac.
Along most of MKC engine option will be watch the escape offers. The 2015 MKC will be the first to offers Ford new Turbocharged 2.3 Liter Four Cylinder Ecoboost engine; which will go head to head with Toyota new 2.0 Liter Turbocharged Four cylinder engine that will showed up on the NX and more Lexus vehicles;
The 2.3-liter EcoBoost four-cylinder offers best-in-class performance even when measured against competitors’ six-cylinder engines. The 2.3-liter EcoBoost offers projected best-in-class horsepower per liter and best-in-class torque per liter, generating 275 horsepower at 5,500 rpm and 300 lb.-ft. of torque at 3,000 rpm, according to preliminary test data.
The 2.0-liter EcoBoost, standard on MKC, generates 240 horsepower at 5,500 rpm and 270 lb.-ft. of torque at 3,000 rpm, according to preliminary test data.
Here is ford rundown on the new engine option:
- Underscoring the commitment to craft uniquely Lincoln vehicles, the all-new 2015 Lincoln MKC small premium utility will be the first to offer the 2.3-liter EcoBoost®four-cylinder turbocharged engine
- This all-new engine will offer projected best-in-class horsepower per liter and best-in-class torque per liter
- Featuring a twin-scroll turbocharger and a three-port integrated exhaust manifold (IEM), the 2.3-liter EcoBoost advances The Lincoln Motor Company’s efforts to build powerful and fuel-efficient vehicles
Here’s Jim Farley takes on the new Turbocharged Engine and on the new MKC
“Core to the Lincoln reinvention is creating new vehicles that are unique not only to the brand, but also to the premium automotive market,”
, executive vice president of Ford Global Marketing, Sales and Service and Lincoln. “The 2.3-liter EcoBoost helps us achieve that in the all-new 2015 MKC by setting a new standard in the balance of performance and efficiency.”
He had this to say about the MKC
“Lincoln MKC is a perfect blend of inspired automotive design and dynamic driving performance in a segment that has grown in popularity in recent years,”
“executive vice president of Ford global marketing, sales and service and Lincoln. “As a challenger luxury brand, entering this segment is a natural next step for us. MKC will do more than just compete – it will change the way people think about Lincoln.”
With those new engines Lincoln didn’t forget about technology; and although the myLincoln Touch and myFord Touch are known for their slow responsive and lagging UI; Lincoln set out to change along with the brands PIMIP OUT FORD imaged with the new MKC; by launching the new Lincoln experience. The Lincoln Experiences is there to cater to today’s progressive luxury car buyer; Featuring highly crafted new products, luxurious automotive features and an enhanced dealership experience, Lincoln Experiences are at the heart of Lincoln’s drive to reinvent the iconic luxury brand with Approach Detection, MKC responds to its owner’s arrival and issues a warm welcome that includes illuminated welcome mats next to both front doors and soft lighting in the door-handle pockets. Can you say beautiful? each other these are show cased in the video below!
Here are Matt VanDyke, Director of Global Lincoln comments on the new Lincoln Experience:
“Lincoln Experiences are about creating a warm, personal driving experience every time a Lincoln owner approaches their vehicle,”
he also stated that:
“Today’s premium car buyer is more demanding than ever. Our goal is to create vehicles that not only meet those evolving demands, but exceed them and redefine what the luxury car-buying and driving experience should be.”
The 2015 MKC from Lincoln is certainly a winner in my mind it offeres fresh design; a beautiful one at that too; I feel that the MKZ and MKC are alot more beautiful than both the ATS CTS and SRX although might not be a great performance vehicles; they other better design as well as a innovation and I think there is actually a more better market for those type of vehicle and Lincoln will have a much easier time selling its vehicle’s over Cadillac i say this simple because, Cadillac is aiming it cars at BMW Mercedes Audi and Lexus , if you havent relaized those companies have well glued buyers BWM sees the 3 Series buyers return MB has the E Class Buyers, Audi has the A6 buyers and Lexus comes with the RX and ES buyers and most of those buyers buy the car for its luxury and prestige ability, Cadillic doesnt showcase that all they door is talk about speed and performance which may click with the younger buyers, but the money buyers aka the buy in bunches buyers wont enjoy it so much, on the other hand yes Lincoln goes after the ES yes bad move but the MKZ is easier to fit in! The MKZ is also a spectacular vehicle design wise it honestly didn’t takeoff as i had though til this day i only saw one MKZ and I blame Lincoln for this because they went an put the car up against the best selling car from a brand that’s on a roll Lexus and also giving Lexus ES free publicity with its new and latest commercials.
Like I said this new 2015 MKC is a beautiful car both inside and outside, the MKZ will make its official debut next week at the Los Angeles Auto Show.
MKC Official Press Release
[office src=”https://skydrive.live.com/embed?cid=2330382C7E049094&resid=2330382C7E049094%21212&authkey=ADXcmvsCnUuYSHo&em=2″ width=”676″ height=”688″]
MKC Powertrain Press Release
[office src=”https://skydrive.live.com/embed?cid=2330382C7E049094&resid=2330382C7E049094%21216&authkey=APjlqamOuUPNWa4&em=2″ width=”676″ height=”288″]
MKC Technology Press Release
[office src=”https://skydrive.live.com/embed?cid=2330382C7E049094&resid=2330382C7E049094%21214&authkey=AN97WT2uRd7PwW0&em=2″ width=”676″ height=”288″]
MKC Design Press Release
[office src=”https://skydrive.live.com/embed?cid=2330382C7E049094&resid=2330382C7E049094%21215&authkey=APBALw1AF8zl1TQ&em=2″ width=”676″ height=”288″]
Images by Ford Motor Company
SMADE|MEDIA Related Articles
- [2013 Frankfurt Auto Show] – Lexus LF NX Concept (SMADEMEDIA.COM)
- 2013 BMW X1 (POLL) (SMADEMEDIA.COM)