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Get to Know India Newest Airline “Vistara”

LONDON | Say hello to the newest Indian Airline, “Vistara”. The new airline a 51/49 partnership between Tata Group (51%) and Singapore Airlines (49%) and will be mange under TATA SIA Airlines Limited. The Airline plans to take flight this October using an Airbus A320ceo fitted with sharklets, and configured in a 2-class layout featuring Business Class and Economy Class. Vistara has plans to operate a fleet of 20 aircraft including Airbus A320ceo and Airbus A320neo aircraft by 2019 its fifth year of operation.

The airline chose a gold star that features two lines square that are turned sideway to make a star like shape, with Vistara written in white font with an all lower case lettering. The airline logo was design by Brand Union Ray+Keshavan. And is derived from a ‘yantra’, a perfect mathematical form that reflects the unbounded universe. Its fluid interconnecting lines reflect the seamless experience the airline wants to offer its customers.

Vistara Livery

Vistara Livery

A color scheme of a darker shade of Purple and Gold was chosen as the airlines colors, and a livery to match, the livery features an all-white fuselage with purple tailfin and a half of the Vistara Goldstar logo.  Vistara is written behind in main doors atop the windows with the Vistara golden star below the first and second windows behind the main doors.

Vistara also showed off their cabin crew fashion; their uniform was designed by the well-known designers of, Abraham & Thakore. Vistara say the uniforms captures the spirit of Vistara which elegant, practical and embodying the best of the Indian tradition.

Phee Teik Yeoh, CEO, TSAL, said,

“We aim to deliver a seamless experience via personalization of services for guests who travel with us. Our core belief is that we will be intuitively thoughtful about our guests’ needs from the time they contact us to the time they leave the airport. Whether they are leisure or business travelers, we would like to make a significant difference at every stage of their air travel experience, and truly bring back the joy of flying”.

Along with Indian theme livery and crew uniforms. Vistara plans to show its Indian pride to win over the competition. The name Vistara is derived from the Sanskrit word, ‘Vistaar’, which means ‘limitless expanse’, and draws inspiration from the brand’s domain; the ‘limitless’ sky.

Vistara plan to become a domestic airline at first with plans to base their aircraft at Delhi Indira Gandhi International Airport, the airport will also serve as a Hub. Vistara has a plan to operate 87 weekly flights in their first year of operation, with an increase to 168 weekly flights by the second year. The first year domestic destination includes flights from Delhi Indira Gandhi International Airport to Mumbai, Bangalore, Hyderabad, Ahmadabad, Srinagar, Patna and Chandigarh. Vistara plans to receive their first Airbus A320 sometimes in September and 4 more by December 2014 giving the new airline 5 aircraft before the end of the year (See SISC full Vistara operation frequency thru four years below)

With any new airlines there is challenge, The Indian flight market is currently dominated by Air India, Jet Airways and low cost carrier Spice Jet.  Vistara said there are room for another airline as China features four times as many seats than that of the Indian market who population is that the same of China. Vistara CEO also say that the Indian market will become the top airline market by 2030. Vistara is the latest start up airline in the country with more than 5 startup airline set to follow with in the coming years.

Vistara Team

Vistara Team

China and India has just about the population however, China has more big cities and a better economy than that of India, China economy has the depend for air travel so we see that as the reason for lack of seats available in Indian market. That why we have seen so many Indian carriers hit hard by loses: Kingfisher Airlines a large airline that was grounded in 2012 due to financial troubles. Jet Airways one of the largest airlines in India report on Monday that it lost 2.2 billion rupees that’s more $36 million US dollars this past quarter. The figure was down from the 3.55 billion-rupee loss Jet Airways reported for the same quarter last year. The airline cut cost in numinous ways, but the performance underscored and even with a partnership with Ethid Airways didn’t help. Even Air India, who was founded by Tata Group, has been reporting losses as of today SpiceJet and IndiGo are both lost cost carriers and are the only two that has been making little profit in the Indian market.  The Centre for Asia Pacific Aviation consultancy estimates the industry will lose US$1.3-1.4 billion in the financial year to March 2015 after losing US$1.7 billion in 2013-14.

Prasad Menon, Chairman, TSAL, said,

“Today is a momentous day for the Tata Group and Singapore Airlines. Vistara will redefine the way we travel in India. I can confidently say that Tata’s and SIA’s legendary hospitality standards and service excellence will make Vistara a natural choice for passengers”.

Singapore Airlines Dreamliner Art

Singapore Airlines Dreamliner Art

Back by Singapore Airlines, one of the world leading airlines, that both luxurious comfortable and safe. Currently maintain an important role in the international market from their hub at Changi airport.

Vistara owners Singapore Airlines and TATA Group is in a very strong position to turn this airline into a major Indian carrier. With plans to go International at some point in the future. Vistara can relax for the years and focus mostly on winning Indian customers.

Any International destination should be to Changi International Airport in Singapore. Vistara can connect their passenger to cities such as New York, Pairs, Vancouver, London, Frankfurt, Toronto, Los Angeles, San Francisco Houston and many more beautiful cities around the world, using Singapore Airlines and its Global Stars Alliance partners, the world’s largest airline alliance with more than 25 carriers around the world, The airline can use their connection to star alliance as a selling point to win customers away from other Indian carriers.

Vistara can also uses it’s TATA Group connection to provide its guess an airline experience that far from any one has ever seen. TATA Group owns a variety of businesses that all has made the company more than One Billion dollars in revenues. Some standout Vistara can use to their advantage are: TATA owns and operate Taj Group, a Group that operates some of the world’s most beautiful hotels. The Taj Group operates Taj Air a charter airlines service; with a fleet of Piaggio P.180 Avanti, Dassault Falcon 2000 and Dassault Falcon 2000LX aircraft.

TATA also owns Jaguar Land Rover, a series of luxurious and high performance vehicles, Vistara can provide their customers in business class or first class, [in the future] a luxurious chauffer service to and from airports around the world that Vistara would serve, offering a special service to TATA Taj Group of hotels and resorts. Boosting service and revenues to both TATA Group and Singapore Airlines. With all available resources TATA SIA Airlines Limited has a bright future.

Wah Mak, Director, TSAL,and Executive Vice-President Commercial, SIA, said,

“From a global investor’s perspective the Indian aviation sector has a lot of potential for growth and I am delighted that SIA now has a fruitful role to play here. SIA’s world renowned tradition of service excellence will contribute to the creation of the finest flying experience in the Indian skies through Vistara”.

 

Vistara Milestones Timeline


  •  September 2013 – Tata Sons and SIA sign agreement  to announce JV and apply for FIPB approval
  • October 2013– TATA SIA Airlines receives FIPB approval.
  • November 2013– The TATA SIA Airlines Limited board is formed and the company gets incorporated
  • December 2013– Applies for NOC
  • February 2014– Signs aircraft lease agreement with BOCA
  • April 2014– Receives NOC from Civil Aviation Ministry and applies for AOP. TATA SIA board appoints Mr. Phee Teik Yeoh as the CEO
  • July 2014–  DGCA rejects all objections, clears way for grant of air permit / AOP
  • August 2014– Brand Vistara is unveiled

 

SISCVistara 4 Year Outline


 

SMADE MEDIA

                                                                                   SISC Vistara 4 Year Operation Outlook

AIRPORT OPERATION
Delhi Indira Gandhi International Airport

DEPARTING AIRPORT

ARRIVING AIRPORT

WEEKLY FREQUENCY

YEAR 1

YEAR 2

YEAR 3

YEAR 4

 

 

 

 

 

 

 

 

 

 

Indira Gandhi International Airport Delhi, India (DEL)

Chhatrapati Shivaji International AirportMumbai, India (BOM)

14

14

35

49

Kempegowda International AirportBangalore, India (BLR)

14

14

21

28

Rajiv Gandhi International AirportHyderabad, India (HYD)

14

14

14

21

Sardar Vallabhbhai Patel International AirportAhmedabad, India (AMD)

14

7

Srinagar International AirportSrinagar, India (SXR)

3

5

5

Lok Nayak Jayaprakash AirportPatna, India (PAT)

7

7

14

14

Chandigarh AirportChandigarh, India (IXC)

7

7

7

14

Chennai International AirportTirusulam, Kanchipuram district, India (MAA)

14

21

21

Chaudhary Charan Singh International AirportLucknow, India (LKO)

14

14

14

Pune AirportPune, Maharashtra, India (PNQ)

14

14

14

Varanasi Airport,Varanasi, India (VNS)  –

7

7

14

Netaji Subhash Chandra Bose Airport (DUM DUM)Kolkata, India (CCU)

7

7

7

Sri Guru Ram Dass Jee International AirportAmritsar, India (ATQ)

14

14

Devi Ahilyabai Holkar International AirportIndore, India (IDR)

7

7

Cochin International AirportNedumbassery, Kerala (COK)

 –

7

CONTINUED ON ROUTES

Indira Gandhi International AirportDelhi, India (DEL) Chhatrapati Shivaji International AirportMumbai, India (BOM) Dabolim AirportGoa, India (GOI)

7

14

14

14

Indira Gandhi International AirportDelhi, India (DEL) Sardar Vallabhbhai Patel International AirportAhmedabad, India (AMD) Chhatrapati Shivaji International AirportMumbai, India (BOM)

14

14

21

Indira Gandhi International AirportDelhi, India (DEL) Srinagar International AirportSrinagar, India (SXR) Jammu AirportKashmir|Jammu, India (IXJ)

7

9

9

14

Indira Gandhi International AirportDelhi, India (DEL) Jaipur AirportJaipur, India (JAI) Chhatrapati Shivaji International AirportMumbai, India (BOM)

7

7

14

Indira Gandhi International AirportDelhi, India (DEL) Netaji Subhash Chandra Bose Airport (DUM DUM)Kolkata, India (CCU) Lokpriya Gopinath Bordoloi International AirportGuwahati, Assam, India (GAU)

7

7

7

Indira Gandhi International AirportDelhi, India (DEL) Bagdogra AirportSiliguri, West Bengal, India (IXB) Lokpriya Gopinath Bordoloi International AirportGuwahati, Assam, India (GAU)

7

7

 

SMADE Galleria


 

Vistara debut

Singapore Airlines current offerings

 

About TATA SIA Airlines Limited


TATA SIA Airlines Limited, known by the brand name Vistara, is a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA) with Tata Sons holding the majority stake of 51% in the company and SIA holding the remaining 49%. Vistara brings together Tata’s and SIA’s legendary hospitality and  renowned service excellence to launch the finest full service carrier in India aimed at creating memorable and personalized flying experiences for its customers. Obsessed with quality, the company aims to set new standards in the aviation industry in India, with international best practices and state-of-the-art technology in the Indian air transport sector.

 

About the Tata Group


The Tata Group’s core purpose is to improve the quality of life of the communities it serves globally, through long-term stakeholder value creation based on leadership with trust. Founded by Jamsetji Tata in 1868, the Tata Group is a global enterprise headquartered in India, and comprises over 100 operating companies with operations in more than 100 countries across six continents, exporting products and services to over 150 countries. The revenue of Tata companies, taken together, was $103.27 billion (around Rs 624,757 crore) in 2013-14, with 67.2 percent of this coming from businesses outside India. Tata companies employ over 581,470 people worldwide. Good corporate citizenship is part of the Tata Group’s DNA. Sixty-six percent of the equity of Tata Sons, the promoter holding company, is held by philanthropic trusts, thereby returning wealth to society. As a result of this unique ownership structure and ethos of serving the community, the Tata name has been respected for more than 140 years and is trusted for its adherence to strong values and business ethics. Each Tata company or enterprise operates independently and has its own board of directors and shareholders, to whom it is answerable. There are 32 publicly-listed Tata enterprises and they have a combined market capitalization of about $132.35 billion (as on August 1, 2014), and a shareholder base of 3.9 million. Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.

 

About Singapore Airlines Limited 


When Singapore Airlines was formed in 1972, it operated a modest fleet of 10 aircraft to just 22 cities in 18 countries. With a commitment to fleet modernization, product and service innovation and market leadership, the Airline quickly distinguished itself as a world-class carrier. Today, Singapore Airlines operates a modern passenger fleet of more than 100 aircraft and its network, including Singapore Airlines Cargo and SilkAir destinations, covers a total of 109 destinations in 40 countries. In October 2007, Singapore Airlines, a member of the Star Alliance, made aviation history again as the first to fly the world’s largest passenger aircraft, the Airbus A380.

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